Opinion: Letters of the Week - PR sector handled the recession better than its ad counterparts

The collective global PR industry has much to be proud of in terms of how it managed one of the toughest economic recessions in history (Opinion, 11 March).

The reality is that spending on PR did not drop nearly as sharply as it did for advertising. So, while ad revenue figures have been splashed across the news with flashy, double-digit numbers in recent weeks, the reality is that this sector has had to come back far more - and faster - than PR.

If we want to ensure PR's own reality matches the industry's collective optimism, we must evaluate the changing dynamics of what clients are willing to pay.

Keith Trivitt, associate director of PR, Public Relations Society of America

prweekletters@haymarket.com

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.