Last held in 1991, The One Love Peace Festival was inspired by Jamaica’s ‘One Love Peace Concert’ held in Kingston in 1978 where Bob Marley gathered together leaders to bring about peace in the city.
Taylor Herring will be promoting the festival, which will feature rap artist Busta Rhymes, Sean Paul, Shaggy and Ky-Mani Marley, all set to perform dedications to Bob Marley’s legacy.
Account director Emma Wright and account manager Ashley Charles will be working with event founder Dexter Ricketts on an integrated campaign for the event.
Ricketts said: ‘We are honoured to be staging another One Love Peace Festival in a landmark year which marks both our 20th anniversary and 30 years since the passing of reggae legend Bob Marley.
'For us the event is all about raising multicultural awareness and tolerance through the powerful medium of music. We hope that the One Love Peace Festival will act as a catalyst for change in Broken Britain by filling the capital with good vibes.’
The One Love Peace Festival is due to be held at London’s Wembley Arena on 31 July 2011.