Pork Farms appoints Umpf for 80th birthday celebrations

Pork Farms, the UK's biggest seller of pork pies, has appointed Umpf to conduct national campaigns and oversee PR as it celebrates its 80th birthday this year.

Pork Farms: Appointed Umpf to help promote 80th birthday PR profile
Pork Farms: Appointed Umpf to help promote 80th birthday PR profile

The agency will underline the company’s heritage and product quality while driving interest in new product innovation. Pork Farms has announced a £1m relaunch of its entire product range to mark its anniversary.

Pork Farms head of marketing Andy Napthine said: ‘We have grown our branded sales by six per cent in the year to January 2011 and, in the year we celebrate our 80th anniversary, we are well-positioned to drive further growth and our rebrand will be instrumental to this.’

A marketing campaign will run throughout the year, of which a comprehensive media campaign, tailored retailer support and in-store promotional activity will form an integral part.

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