From prweek.com/uk: From our bloggers

VIRTUAL SHOPPING DILEMMA

Ged Carroll, 7 March

Back in the 1980s, the idea of new shopping centres like Meadowhall in Sheffield and the Metro Centre in Gateshead was to provide an entertainment experience as well as a shopping experience.

This concept has been extended on to the desktop and mobile web, with Japanese retailers like Tokyo Girl's Collection leading the way. This shopping as entertainment chimera has also been extended on to the iPad with special content featuring the items for sale in a new app by Glamour magazine. With the content and the product tied up in a gordian knot, does this mean that retail PROs need to become publicists?

NEWS CORP REACTIONS

Matt Bourn, 3 March

The media world has exploded today with news about the approval by Jeremy Hunt, Culture Secretary, for News Corp to spin off Sky News, clearing the way for News Corp's purchase of the 61 per cent of BSkyB it doesn't already own. There's a myriad of links to point people to and it's worth comparing and contrasting how the different news organisations are reporting the story today to study the subtle (and not so subtle) differences. Jump from Media Guardian to the BBC, from Sky News to The Independent, for example ...

This is a big day for the media in Britain. If all goes through as recommended, News Corp will be in a stronger position to continue to adapt and evolve with the dramatic changes we are witnessing in our media landscape. For example, its potential combined offering behind a paywall is a very interesting prospect.

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