Surely we are trying to get press releases used without amendment. After seeing my first release (heavily amended) in print, I shortened words, shortened sentences, ruthlessly activised passive verbs, and then one day - success - the whole thing word for word in the paper.
That's not sloppy journalism, it's good PR. So let's not allow the genuine issues around the unquestioned use of press releases in contentious circumstances to obscure the good work done in day-to-day press relations.
John Hepburn, founder, Mewstone Enterprises.