Healthcare: The Week in Healthcare

F-H retains UCB account

UCB Pharma has retained Fleishman-Hillard to provide global PR support for rheumatoid arthritis treatment Cimzia.

The agency was reappointed following a four-way pitch.

Yakult, the fermented milk drink, has appointed Allidura, the specialist consumer healthcare division of Chandler Chicco Companies, to raise awareness of the drink and the probiotic category among primary care healthcare professionals. The agency won the account following a three-way pitch.

The Healthcare Communications Association launched its 10th anniversary newsletter last week, marking ten years since the organisation was established in 2001. The professional body has a membership of about 100 organisations, representing the majority of blue-chip pharmaceutical firms in the UK and leading healthcare comms consultancies and consultants.

Revlon, the cosmetic brand, has appointed Beauty Seen PR to run its UK press office. Beauty Seen will now oversee all aspects of PR for the brand, which was previously handled in-house. Michelle Boon, previously European PR director for Revlon and now joint MD at Beauty Seen, will work closely on the account.

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