Telecommunications group Thus, parent company of the Demon Internet
brand, has appointed Lewis PR on six-figure fees.
The agency was appointed after a three-way pitch to handle all trade PR,
promoting Thus’ range of data, telecommunications and customer contact
service aimed at the UK business sector.
Lewis will also run a separate campaign for the company’s Demon brand -
one of the UK’s largest ISPs and web hosts serving residential and
Vice-president of operations, Ilona Hitel, will lead two Lewis teams of
eight, reporting to Thus head of corporate communications, Claire
’We will implement e-commerce services and the new ADSL high-speed
network technology in the related high-tech media. There may also be
scope for some international roll outs across northern Europe,’ said
The account comes after Thus hired Bell Pottinger Communications-owned
Green Moon - rebranded last month (PRWeek, May 28) to Bell Pottinger
Public Relations - to handle PR for Demon, after a three-way pitch
against Firefly and Lewis last October.
’Green Moon, as it was then, was on the list for the retainer account,
but Thus decided against keeping all its work within one agency,’ said
Chime Communications CEO Tim Bell.