Nortel Networks consolidates its European PR

Telecoms giant Nortel Networks has consolidated its European PR by appointing lead agency Fleishman Hillard to its UK trade and technology brief.

Telecoms giant Nortel Networks has consolidated its European PR by

appointing lead agency Fleishman Hillard to its UK trade and technology

brief.



The brief was previously handled by Brodeur Worldwide who had held the

account for four years.



Brodeur business group director Rich Delevan said the decision to end

its account was made by Nortel in the US. ’It is not a surprise,’ he

said.



Earlier this year, Nortel appointed F-H to handle the majority of its

European PR (PR Week, 4 February), plus work in North America and

Asia.



F-H reports to Nortel’s recently-installed director of communications

for EMEA, Sue Rizzello.



Rizzello joined the pounds 13 billion turnover group from Edelman, where

she ran the technology practice for four years. She replaced Elizabeth

Lovett, although she said with a ’broader remit’.



Between ten and 20 people reported to Lovett, although that number may

change in the new set-up, Rizzello added.



Lovett, who is now running communications for Nortel in Australia, was

responsible for press and analyst relations.



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