Harley-Davidson pitches EMEA consumer brief out of Weber Shandwick

Iconic motorcycle brand Harley-Davidson has brought its Europe, Middle East & Africa consumer account out to pitch.

Iconic brand pitch: Harley-Davidson
Iconic brand pitch: Harley-Davidson

The brief is thought to be worth around £200,000 and incumbent Weber Shandwick has declined to re-pitch.

Harley-Davidson head of comms for EMEA Matthew Knott said: ‘We have put our Central EMEA PR support out for pitch and are currently going through the process. We intend to have our appointed agency in place for April.’

The pitch is being handled by Knott out of Harley-Davidson’s Oxford office.

Weber Shandwick declined to comment on why they would not be re-pitching. The agency was appointed for both the Harley-Davidson and now-defunct Buell motorcycle brands in 2007.

When Weber Shandwick was appointed, the brief was focused around working with local market agencies to pursue the company's strategies of promoting the relevance and attainability of Harley-Davidson products.

At the time of Weber Shandwick’s appointment, Harley-Davidson European marketing director John Lewis said that the agency would focus on ‘driving appropriate lifestyle media coverage and relations across key markets’, along with social media and product placement.

Meanwhile, RBP International, which handles Harley-Davidson’s PR in the UK and Ireland, has renewed its account for the fifth consecutive year, running to the end of 2011.

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