From prweek.com/uk: From our bloggers

YOUTUBE GETS SPORTY

Matt Bourn, 23 February

The MediaGuardian has reported this afternoon that YouTube is in negotiations with a range of sports rights holders, including the NBA and the NHL. That's a potential game-changer and it is an obvious move for a global online TV business sitting on a very large chunk of change. As the web meets TV, any sporting event on a local, national or international scale can reach sports fans worldwide. Live sport has the power to bring in an audience like no other form of content, particularly an affluent male audience.

THE BIG SOCIETY ON TV

Ged Carroll, 24 February

I read with interest that the UK Government is in discussions with commercial TV channels to produce and run a community minute programme on a daily basis in order to encourage people to get involved with the Big Society programme/vision/strategy. I guess we know how they will be able to carve out a big chunk out of the COI advertising budget with a 'big society media drive'.

IT'S ALL ABOUT THE CATS

Paul Armstrong, 24 February

PHD Marketing - an Aussie agency - makes a video about social marketing/da yoof of tomorrow. It's your typical agency makes bad (and I mean baaaaaaad) video, reaps a shit-storm of negative comments and bad buzz story. And then you add cats and it all seems worthwhile ...

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