Opinion: Letter of the Week - The CIPR backs a pan-industry approach to interns and diversity

The subject of internships and diversity in our industry deserves the place that PRWeek is giving it (News, 25 February).

The CIPR is committed to providing its members and the wider PR profession with guidance on internships and will continue to monitor and engage with efforts to make the PR profession more accessible. Above all, we believe it is important to develop a pan-industry approach on this topic. We are aware of the valuable progress made by the PRCA and others, and are ready to work with them to ensure the industry is in harmony in this area.

In 2008, the CIPR first published a work placement charter that was updated in 2010 following changes to regulations. It highlights the benefits of a work placement or internship, states clearly what should be expected from one and advises employers on the issues they should plan for and consider before offering a placement.

In 2010, the CIPR created a diversity working group (DWG) that is examining the diversity challenges for the PR profession. Our aim is to continue to develop resources for our members and the wider PR profession on work placements and internships and we look forward to the outcomes of the DWG initiative.

I am confident that, by working together, the industry bodies can make a difference.

Jane Wilson, CEO, CIPR

prweekletters@haymarket.com.

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