GolinHarris expands into Eastern Europe with new Romania office

PR group GolinHarris has acquired an office in Romania to serve the Eastern European market.

Romania: Matt Neale and Fred Cook outside People's Palace
Romania: Matt Neale and Fred Cook outside People's Palace
The PR department of Lowe PR is being rebranded to GolinHarris. Hortensia Nastase, an 11-year veteran with Lowe PR, has been confirmed as managing director of GolinHarris Bucharest.
 
Agency clients that require a presence in the country include Unilever, Orange, Electrolux, Johnson & Johnson and RBS.
 
Fred Cook, president and chief executive officer, commented: ‘The addition of an office in Bucharest continues to expand our client offering in the European region.
 
‘Hortensia and and her team share the same values we do. As a seasoned PR professional, I am confident Hortensia and her team will make an immediate contribution as the agency continues its development in the region.'
 
Nastase said that the move would enable the operation to build and invest in its consumer brand and digital capabilities. She said: ‘Our ambition is to use the best thinking from around the world to build a strong domestic brand for GolinHarris in Romania.’
 
Matt Neale, co-managing director, GolinHarris Europe said the move showed the agency was ‘about growing our brand in the region’.
 
Neale commented: ‘Over the last two years we’ve added new offices in Paris and Stockholm, appointed new leadership in Germany, formed a new strategic partnership with Rekta Communications in Turkey and grew the UK business significantly.’

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