Weather Channel chooses Braben to boost UK profile

The Weather Channel has chosen Braben as its UK retained agency.

UK drive: Weather Channel appoint Braben
UK drive: Weather Channel appoint Braben

The brief will encompass the brand's website and mobile offering as The Weather Channel introduces new advertising products, mobile platforms and site developments into the UK.

The Weather Channel is the biggest weather provider in the world, delivering weather information to its global and regional consumers.  The online weather information hub - weather.co.uk - covers 1,984 cities and over 2,900 UK postcodes in its remit. 

Alongside partners orange.co.uk, aol.co.uk and Yahoo UK & Ireland, The Weather Channel is also available for users on the go via its mobile edition, wap.weather.co.uk. and The Weather Channel iPhone app.

The Weather Channel joins Braben’s portfolio alongside recent appointments this year including video-on-demand entertainment TV channel Reelkandi.tv and Surrey County Cricket Club. 

Matt Bourn, managing director, Braben, said:  'Our specialist PR team will be raising awareness of how The Weather Channel can help businesses to profit from the power of engaging consumers around weather patterns.'

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