Bray Leino wins London 2012 Olympics brief from Livity

Communications agency Bray Leino has won a brief to promote a youth project for the London 2012 Cultural Olympiad.

Bray Leino: Spearheading £5 million youth campaign
Bray Leino: Spearheading £5 million youth campaign

Bray Leino has been appointed by youth comms agency Livity, which is project managing the 'somewhereto' programme on behalf of the Legacy Trust UK.

The programme, funded by £5m from the Legacy Trust UK, will focus on arts, culture and sports and aims to enable 16- to 25-year-olds across the UK to 'secure access to spaces to do the things that they love'.

Bray Leino won the account following a four-way pitch and has been contracted on the project until December 2012, reporting to Anna Hamilos, account director, Livity Trust UK.

The brief is to engage both primary and secondary audiences, including young people, space-holders and stakeholders such as LOCOG, local authorities, youth organisations, space/business associations and the public.

Channel 4 Education is the official media partner for the somewhereto programme.

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