From prweek.com/uk: From our Bloggers

SOCIAL MEDIA REVOLUTIONS

Ged Carroll, 21 February

On one hand you have social media advocates talking about the way Twitter and Facebook are enabling elements of revolutions in the Middle East: on the other you have a piece in the Wall Street Journal by Evgeny Morozov, who marshals a compelling set of facts that show how easily social media can quell unrest. Morozov goes on to argue that closing off the net allows things to bubble out of control in the real world. So is social media really revolutionary?

BEWARE CAP RULE CHANGE

Paul Armstrong, 20 February

Most people are unaware of the CAP code. It is a set of rules that advertising and marketing messages must adhere to and on 1 March it's changing to include social media ... The extension of the remit includes marketing comms by or from companies that are directly connected with the supply or transfer of goods, services, opportunities and gifts, or which consist of direct solicitations of donations ...

NEW VIDEO OPPORTUNITIES

Matt Bourn, 18 February

Glam Media is launching GlamTV at London Fashion Week, offering new opportunities for PROs to input into video content. Fashion is first with plans to extend video content into family, parenting and other channels during 2011. The number of video-related opportunities for PROs to engage with is growing fast.

British-based reelkandi.tv is another interesting player in this space and is worth checking out.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

We Are Social owner BlueFocus reports revenue growth of 65 per cent

We Are Social owner BlueFocus reports revenue growth of 65 per cent

Chinese marketing services group BlueFocus has reported a revenue increase of 64.8 per cent year on year to more than $578m (£343m) in 2013.

Three more agencies sign up to PR Internships For All campaign

Three more agencies sign up to PR Internships For All campaign

Brunswick, Cohn & Wolfe and MSL Group London have joined the PRWeek/PRCA initiative to boost diversity in the PR industry, which has also attracted support from Leeds Metropolitan University's Business School.

Seeing red: giving PR teams a real business objective

Seeing red: giving PR teams a real business objective

Speed Communications director John Brown talks client behaviours he can't stand.

Growing number of clients plan PR budget increases

Growing number of clients plan PR budget increases

The number of marketers planning to increase their PR budgets during 2014 has climbed, according to the latest quarterly Bellwether survey by the Institute of Practitioners in Advertising.