Samsung Semiconductor Europe calls in EML for European account

Electronics giant Samsung Semiconductor Europe has appointed EML as the tech PR agency with a brief to promote near-field comms (NFC) technology.

Payment: Samsung sets out to replace credit card payment
Payment: Samsung sets out to replace credit card payment

Samsung entered the NFC market in December 2010, manufacturing a component that allows people to use mobile phones to pay for goods by touching a reader in-store. The new technology is expected to reduce the need for cash and credit cards.

Kingston-based PR shop EML will help Samsung to build on last December’s launch, attempting to boost take-up of the new technology among European customers. There was no incumbent agency.


Currently, Samsung is the market leader in memory components and LCD panels, which are used in computers, mobile phones and the entertainment industry, and hopes to emulate this success in the NFC market.


The campaign will focus on promoting the NFC device and other emerging technologies and apps from Samsung throughout Germany, the UK, France and the Nordic states. Recent innovations include in-dash GPS systems and an app for television connectivity to the internet.


Thomas Arenz, head of marketing and comms at Semiconductor Europe, said: ‘Following the launch of our NFC product, we are in a position to start communicating with the market in Europe and promoting the topics that are important to the NFC industry.’

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.