She joins this week from her role as associate consultant with The Central Office of Information (COI), where she provided communication support to Government departments and other public bodies.
At the London College of Communication, Radcliffe will be responsible for staff and student comms and external PR. This will include media relations, digital and social media and marketing.
At a time when higher education is being heavily targeted by funding cuts, especially in the arts sector, Radcliffe’s role will be to distinguish The London College of Communication from other similar establishments.
She said: ‘We’ll really need to get across the qualities that distinguish us, focusing on the standard of teaching and what we offer to increase the employability of our graduates.
'The LCC already has an international reputation for its courses – which include journalism, documentary film-making, publishing, printing, photography and design – but we need to ensure we build on that and that we stay at the leading edge in our field. Communications has a major role to play in this.'
The COI is currently downsizing its central team and reviewing internal structures in a bid to be more efficient. Due to this it is not seeking to replace Radcliffe.
Radcliffe worked in the police service for 16 years, most recently as head of communications with the Police Information Technology Organisation and with Lancashire Constabulary and before that heading press and PR work in the South Yorkshire and Northumbia fourses.