Rolls-Royce calls in Edelman for corporate reputation boost

Rolls-Royce is understood to have handed a Europe-wide brief to Edelman to help restore its tarnished corporate reputation.

Appointing Edelman: Rolls Royce
Appointing Edelman: Rolls Royce

Edelman won a multi-agency pitch, revealed by PRWeek in December, with a number of international corporate and financial agencies taking part.

The brief is thought to be group-wide across Europe, designed to help unify the firm's corporate messaging across the region.

Rolls-Royce's international reputation took a heavy blow in November last year after problems with its Trent 900 engine that forced the emergency landing of a Qantas plane.

Civil aerospace is understood to be a crucial aspect of the brief, but the account is also understood to include its defence aerospace, marine, energy, nuclear and services divisions.

The firm's in-house comms team is led by corporate affairs director Peter Morgan, who joined towards the end of 2009 from his role as group director of comms for BT.

Rolls-Royce uses Brunswick for financial PR in the UK and it is not thought this brief encroaches on this.

The company revealed earlier this month that the Qantas engine incident caused a £56m dent in its full-year profits. The Australian airline remains in talks over compensation and has not ruled out taking legal action against Rolls-Royce.

Rolls-Royce was unavailable for comment and Edelman declined to comment.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.