What The Papers Say: Media matchmakers moot more mergers

The merger announcement by Time Warner and AOL initiated a ’frenzy of excited guesses about the next nuptials’ (Daily Telegraph 15/1), with no fewer than 140 different companies being mooted.

The merger announcement by Time Warner and AOL initiated a ’frenzy

of excited guesses about the next nuptials’ (Daily Telegraph 15/1), with

no fewer than 140 different companies being mooted.



Top of the list was Yahoo, closely followed by Disney and Pearson.

Alpesh Patel nominated a record 31 ’companies to watch closely’ (FT

15/1). A significant number of journalists mentioned EMI as a potential

candidate before its own announcement: astute predictions or good

contacts?



Among the media correspondents, 55 per cent felt that further mergers

were ’very unlikely’, suggesting a wholesale shift in the media

landscape with clear implications for companies, consumers and PR

agencies. The combination of media and content providers also prompted

much discussion about the financial engineering of dot.com companies,

suggestion that ’blue sky’ valuations could be turned into real money.

The best comment on this theme: ’will it turn real money into funny

money, or is the deal a bit like attaching a lead weight to a helium

balloon?’ (Sunday Times, 16/1).



Cuttings by Durrants.



Analysis and commentary byEcho Research. More information can be found

at www.echoResearch.com.



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