Brodeur Worldwide has cemented an alliance with The Lippin Group,
an entertainment and media PR agency whose clients include Baywatch,
Eric Clapton, Universal and the Primetime Emmy Awards. The firms hope to
integrate film, music and other content with distribution vehicles such
as the internet and television sets. While Brodeur president Andrea
Carney has chosen not to expand the company through acquisition now, she
did not rule out the possibility in the future.