Border Lines: BOSTON - Brodeur hooks up with Lippin Group

Brodeur Worldwide has cemented an alliance with The Lippin Group, an entertainment and media PR agency whose clients include Baywatch, Eric Clapton, Universal and the Primetime Emmy Awards. The firms hope to integrate film, music and other content with distribution vehicles such as the internet and television sets. While Brodeur president Andrea Carney has chosen not to expand the company through acquisition now, she did not rule out the possibility in the future.

Brodeur Worldwide has cemented an alliance with The Lippin Group,

an entertainment and media PR agency whose clients include Baywatch,

Eric Clapton, Universal and the Primetime Emmy Awards. The firms hope to

integrate film, music and other content with distribution vehicles such

as the internet and television sets. While Brodeur president Andrea

Carney has chosen not to expand the company through acquisition now, she

did not rule out the possibility in the future.



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