INTERNATIONAL: Murder town’s PR is facing acid test

ADELAIDE: Crisis management firm Rann Communications has offered to help restore the image of Snowtown, following one of Australia’s grisliest murder cases.

ADELAIDE: Crisis management firm Rann Communications has offered to

help restore the image of Snowtown, following one of Australia’s

grisliest murder cases.



Snowtown hit the headlines last May when eight bodies were found

partially dissolved in barrels of acid in a disused bank vault in the

town. It has since become a morbid tourist attraction, with some local

businesses selling souvenirs commemorating the event.



Rann Communications helps two worthy causes each year, and is now

working on a three-year project with the Snowtown Action Group to

restore the town’s image.



Ideas for improving the town’s profile include attracting government

grants and cultural events to the town to give it a facelift.



Chief executive Chris Rann said: ’We can’t erase what happened, but we

can help the town move on.’



Oil giant Mobil used Rann following an oil spill at its Port Stanvac

plant.



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