INTERNATIONAL: Cisco beefs up corporate teams as Wills moves up

SAN JOSE: Cisco Systems is once again shuffling its PR deck, looking for five high-level executives to fill one existing position and four new posts.

SAN JOSE: Cisco Systems is once again shuffling its PR deck,

looking for five high-level executives to fill one existing position and

four new posts.



Senior corporate PR manager Doug Wills, whose team has been credited

with steering the company into major mainstream and business media

coverage, is shifting to an undetermined marketing position with the

Silicon Valley networking giant.



The move, effective from mid-February, leaves a vacancy in the top

corporate PR spot below director of executive communications and

corporate PR Lorene Arey.



’Even when he joined two years ago, Doug made it very clear he was

interested in eventually moving into more of a marketing role,’ said

Arey, who is actively seeking a replacement for Wills.



’The ideal person would be a heavy-hitter, with at least ten years of

big-company experience - someone who knows how to lead a team even when

you hit a snag.’



Wills joined Cisco in 1997 from Seattle’s RealNetworks. Prior to that,

he worked on the Microsoft account for Waggener Edstrom, helping to

launch the Windows 95 operating system.



Arey is also looking for an additional corporate PR manager to focus on

West Coast broadcast and print media, a new addition to her existing

ten-member team.



Cisco is also seeking to beef up its executive communications team,

which similarly reports to Arey, with three new appointments. The

openings are all additions, not replacements for departed staff

members.



The team works directly with the company’s top corporate officers,

managing positioning, content and messaging for public addresses and

interviews.



All five posts are based in Cisco’s headquarters in San Jose,

California.



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