PC gaming PR specialist Bastion has been appointed by Sports
Interactive, the software development team behind the best-selling
Championship Manager games.
Championship Manager is a football management simulator. The latest
release, Season 99/00, was the UK’s best-selling PC game over Christmas,
selling 117,153 copies in the first six weeks of release.
According to Bastion director Ciaran Brennan, the campaign will focus on
raising the profile of the developer rather than the game, which is
already an established brand.
’We will go beyond the gaming press and specifically target the average
player’s media needs through the football press, national press and
radio and lifestyle magazines,’ said Brennan. The agency was appointed
without a pitch.