Bell Pottinger Financial (BPF) has appointed Beattie Media’s London
chief David Rydell as a director with special responsibilities for
developing new business.
In the newly-created role, Rydell will work across BPF, handling
accounts while also looking to strategically grow the business and
introduce new clients.
’We are a mature and stable business looking to put more effort into
future growth. Rydell impressed with his style, manner and contacts,’
said Lord Bell, chairman of Chime Communications, BPF’s holding
According to Bell, he was impressed not only by Rydell’s PR skills, but
also by his management experience.
Rydell joined Beattie Media three years ago and set up its London
office, which now has over pounds 1 million in turnover. The
full-service agency’s clients include Hewlett-Packard, the Money Channel
and Talk Sport. In 1998 Rydell was made a partner, a position he is to
resign. He described his move as amicable.
Prior to joining Beattie, Rydell was an editor of Sunday Business and
spent ten years in financial journalism on papers such as the Mail on
Sunday and Sunday Times.
At BPF, Rydell will report to chief executive Piers Pottinger and work
alongside MD David Beck. Recent BPF wins include construction business
Beazer Homes and on-line betting service Blue Square.