Bell Pottinger set to grow with new director position

Bell Pottinger Financial (BPF) has appointed Beattie Media’s London chief David Rydell as a director with special responsibilities for developing new business.

Bell Pottinger Financial (BPF) has appointed Beattie Media’s London

chief David Rydell as a director with special responsibilities for

developing new business.



In the newly-created role, Rydell will work across BPF, handling

accounts while also looking to strategically grow the business and

introduce new clients.



’We are a mature and stable business looking to put more effort into

future growth. Rydell impressed with his style, manner and contacts,’

said Lord Bell, chairman of Chime Communications, BPF’s holding

company.



According to Bell, he was impressed not only by Rydell’s PR skills, but

also by his management experience.



Rydell joined Beattie Media three years ago and set up its London

office, which now has over pounds 1 million in turnover. The

full-service agency’s clients include Hewlett-Packard, the Money Channel

and Talk Sport. In 1998 Rydell was made a partner, a position he is to

resign. He described his move as amicable.



Prior to joining Beattie, Rydell was an editor of Sunday Business and

spent ten years in financial journalism on papers such as the Mail on

Sunday and Sunday Times.



At BPF, Rydell will report to chief executive Piers Pottinger and work

alongside MD David Beck. Recent BPF wins include construction business

Beazer Homes and on-line betting service Blue Square.



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