Telewest holds repitch to back roll-out of digital TV

Telewest, the UK’s second largest cable company, is re-pitching its six-figure consumer PR account to support its roll-out of digital TV services.

Telewest, the UK’s second largest cable company, is re-pitching its

six-figure consumer PR account to support its roll-out of digital TV

services.



The decision follows the appointment towards the end of last year of Tim

Brill as Telewest’s first PR director (PR Week, 29 October).



’As good business practice we decided that it was a good time to welcome

new recommendations,’ said Brill.



New initiatives include developing current PR work for the launches of

digital services including interactive TV and high-speed internet

access.



’We want to make sure that our consumer PR effectively handles these,’

said Brill.



The cable company currently uses Starfish Communications for all

consumer activities. Brill said it was too early to say which agencies

would be invited to pitch, although he confirmed Starfish would

repitch.



Starfish will continue to work with Telewest on a project basis. As

retained agency, it launched Telewest’s digital television service in

October last year.



’We have huge consumer PR challenges and are seeking an agency which can

demystify the technology involved for a consumer audience - it is a big

challenge,’ said Brill.



Brill joined Telewest from rival operator MediaOne International. He

reports to group marketing directorPhilip Jansen. Telewest retains

Citigate Dewe Rogerson for City PR and Text 100 for business-to-business

work.



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