Telewest, the UK’s second largest cable company, is re-pitching its
six-figure consumer PR account to support its roll-out of digital TV
The decision follows the appointment towards the end of last year of Tim
Brill as Telewest’s first PR director (PR Week, 29 October).
’As good business practice we decided that it was a good time to welcome
new recommendations,’ said Brill.
New initiatives include developing current PR work for the launches of
digital services including interactive TV and high-speed internet
’We want to make sure that our consumer PR effectively handles these,’
The cable company currently uses Starfish Communications for all
consumer activities. Brill said it was too early to say which agencies
would be invited to pitch, although he confirmed Starfish would
Starfish will continue to work with Telewest on a project basis. As
retained agency, it launched Telewest’s digital television service in
October last year.
’We have huge consumer PR challenges and are seeking an agency which can
demystify the technology involved for a consumer audience - it is a big
challenge,’ said Brill.
Brill joined Telewest from rival operator MediaOne International. He
reports to group marketing directorPhilip Jansen. Telewest retains
Citigate Dewe Rogerson for City PR and Text 100 for business-to-business