Clariant appoints Holborn to tackle financial comms

Swiss chemicals group Clariant has appointed Holborn PR to handle financial PR for its agreed pounds 1 billion bid for British fine chemicals firm BTP.

Swiss chemicals group Clariant has appointed Holborn PR to handle

financial PR for its agreed pounds 1 billion bid for British fine

chemicals firm BTP.



Clariant bought a 25 per cent stake in BTP on the open market earlier

this week, and followed this with a cash offer for a controlling stake

which has been recommended to shareholders by BTP’s board.



Holborn was brought on board late last week, on a short-term project

basis until the purchase is completed, probably in two months time.



The five-strong team at Holborn will be led by chief executive David

Bick and account director Mike Crofts. Holborn already works for

merchant bank Wasserstein Perella, which is advising Clariant on the

takeover.



Holborn is also working closely on the bid with accountants

PricewaterhouseCoopers and law firm Linklaters.



While Holborn will take care of media relations and sell-side analysts,

all non-UK PR activity will continue to be handled by the in-house

department at Clariant’s Basle headquarters, overseen by chief

communications officer Walter Vaterlaus.



BTP’s financial PR is handled by its retained agency of more than three

years, Millham Communications. Managing director David Millham

anticipates the relationship will end after the takeover.



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