This is an important issue to take up ('Call for PR industry to stamp out practice of unpaid internships', prweek.com/uk, 9 February), and one I applaud PRWeek and its readers for exploring. Here in the US the Public Relations Society of America issued new guidelines for its Code of Ethics on the use of interns ...
We believe it to be wrong to employ anyone who adds value without compensating them ...
... but the industry needs to take decisive action
Lots of positive messages here, but surely the time for action has come. We were discussing this issue in 2009. If the PR industry cannot achieve effective change, who can? So why don't the industry bodies compile a register of good agencies? And how about PRWeek having a best internship award, nominated by interns?
- Alistair MacDonald
Is Eric Pickles going to close down all printers?
According to Pickles, existing rules have 'pushed local newspapers out into the abyss' ('DCLG publicity code set to curb council publications and lobbying firms', prweek.com/uk, 10 February) and he wants to 'bring the town hall pravda printing presses to a grinding halt'. They will be the presses owned by firms such as Trinity Mirror, which will now presumably have their contracts renegotiated or cancelled.
- Why consult then ignore the advice you receive?
Hold a consultation where everyone tells you the assumptions made are all wrong. And then progress with it anyway. Welcome back, Conservative Government.