From prweek.com/uk: From our bloggers

GOSSIP BECOMES NEWS - Ged Carroll, 14 February

A decade ago, if you wanted to understand future trends in Apple's product roadmap, you turned to the Mac trade magazine equivalent of the National Enquirer; well-meaning but dubiously sourced stories on rumour sites like Jason O'Grady's PowerPage, Nicholas Ciarelli's Think Secret and AppleInsider. Move forward ten years and more respected media brands like The Wall Street Journal are running the rumour stories. Is this the decline of quality news? ...

SOCIAL MEDIA STAND-OUT - Paul Armstrong, 13 February

Since everyone is on Twitter, Facebook, Foursquare and LinkedIn, what are employers looking for and what do candidates need to do to make themselves stand out in an interview in 2011? When talking about social campaigns you've worked on, put yourself in the shoes of the client - what was the purpose of the campaign and why was a particular social channel chosen to implement it? ...

SMART MOVE FOR TALKSPORT - Matt Bourn, 9 February

What do you do when a rival media company gets rid of its headline talent for controversial reasons? Sign them up, of course ... Coverage everywhere and now with some distance from the incidents, TalkSport's move looks like a smart one. TalkSport has a track record for appointing 'bad boys' - Stan Collymore anyone? There's no doubting Richard Keys and Andy Gray are hugely experienced pundits and should be a popular listen for TalkSport fans.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

We Are Social owner BlueFocus reports revenue growth of 65 per cent

We Are Social owner BlueFocus reports revenue growth of 65 per cent

Chinese marketing services group BlueFocus has reported a revenue increase of 64.8 per cent year on year to more than $578m (£343m) in 2013.

Three more agencies sign up to PR Internships For All campaign

Three more agencies sign up to PR Internships For All campaign

Brunswick, Cohn & Wolfe and MSL Group London have joined the PRWeek/PRCA initiative to boost diversity in the PR industry, which has also attracted support from Leeds Metropolitan University's Business School.

Seeing red: giving PR teams a real business objective

Seeing red: giving PR teams a real business objective

Speed Communications director John Brown talks client behaviours he can't stand.

Growing number of clients plan PR budget increases

Growing number of clients plan PR budget increases

The number of marketers planning to increase their PR budgets during 2014 has climbed, according to the latest quarterly Bellwether survey by the Institute of Practitioners in Advertising.