Internet firms are dominating PRCA advisory service

The PRCA has experienced a 20-fold increase in the proportion of enquiries it receives from web-based companies seeking PR agencies.

The PRCA has experienced a 20-fold increase in the proportion of

enquiries it receives from web-based companies seeking PR agencies.



According to figures released this week, 25 of 40 enquiries to the

PRCA’s PReview service since January have been from dot.com start-ups or

established businesses going on-line, compared with only ten out of 300

in 1999.



PRCA director-general Chris McDowall said the growth in web-based firms’

PR interest reflected wider business trends, but admitted surprise at

its extent.



The PRCA advises firms on which agency is likely to suit their needs and

ability to pay. The service costs up to pounds 650 and includes

recommendations of appropriate agencies. It guarantees the PRCA one per

cent of the first year’s fees if a recommendation is followed to a

conclusion.



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