Netgear launches comms drive to medium business and public sector

Netgear has called in Bite Communications to drive comms in the UK, as it ramps up investment in medium-sized businesses and the public sector.

Corporate comms: Netgear
Corporate comms: Netgear

The company, which manufactures internet routers for homes and businesses, is already a market leader in this heartland, but wants to develop its commercial division.

Previously, Netgear has focused on consumer PR but now wishes to reach out to businesses.

The public sector is a key focus for Netgear and Bite plans to drive a campaign working with schools and local authorities to highlight the challenges and opportunities facing tightly budgeted public sector bodies.

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