Directors quit as Ludgate shifts to sector approach

Three senior Ludgate Communications directors are to leave the company in May and will not be directly replaced.

Three senior Ludgate Communications directors are to leave the

company in May and will not be directly replaced.



Deputy chairman David Simpson, and directors Terry Garrett and Michael

Tate will ’pursue other interests’ from June. The move is described by

all parties as ’amicable’.



At present, all three are part of Ludgate’s special projects team, which

will cease to exist after their departure. Its activities, which include

mergers and acquisitions by retained clients such as House of Fraser and

British Biotech, will be absorbed into other teams.



Ludgate chief executive Robin Hepburn said the agency’s shift over the

past year to a sector-led approach means clients will find the change

seamless. ’We will be assessing in each case who will be the most

appropriate person to handle that client,’ he said.



Ludgate now has a board of ten directors. The agency is currently

looking to hire someone to join the board to boost its expertise in

technology, he added. ’There is little logic in removing one set of

people just to replace them with the same set of people. The business

has to change.’



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