Cisco hands corporate PR to Insight Marketing

Computer networking conglomerate Cisco has appointed Insight Marketing and Communications to its six-figure corporate PR brief after a two-way pitch against Miller/ Shandwick Technologies. Band and Brown Communications, the incumbent, did not repitch but continues to handle Cisco’s pan-European PR with a 50 per cent increase in fees.

Computer networking conglomerate Cisco has appointed Insight

Marketing and Communications to its six-figure corporate PR brief after

a two-way pitch against Miller/ Shandwick Technologies. Band and Brown

Communications, the incumbent, did not repitch but continues to handle

Cisco’s pan-European PR with a 50 per cent increase in fees.



Cisco’s executive communications manager, Imogen Bailey, said the

decision to change its UK team was to maintain consistency of approach,

as other European countries had their own agencies.



According to Nick Band, CEO of Band and Brown, the UK PR work has been

mainly media relations, focusing on three key areas: small business,

internet providers and large corporations. ’The client wants a separate

team to work on it, with different personnel, which would have meant

hiring lots of new people,’ he explained.



Cisco will continue doing trade and technical PR in-house, after

increasing its team last month (3 December).



Cisco Systems is the world’s leader in networking systems for the

internet, with a market capitalisation of pounds 200 billion. The group

is second only to Microsoft on Nasdaq, the technology stock market. It

employs 20,000 people worldwide and turned over pounds 5.4 billion last

year.



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