New food agency won’t be stinting on its PR capacity

A new press office is being established from scratch to support the Food Standards Agency when it launches at the start of April.

A new press office is being established from scratch to support the

Food Standards Agency when it launches at the start of April.



The FSA, as promised in the Labour Party manifesto, was set up to take

responsibility for food safety away from the Ministry of Fisheries and

Food, which has a potentially conflicting responsibility for food

production.



The FSA is expected to have a communications team of eight plus a yet to

be appointed head of communications. The team is being put together by

the Joint Food Safety and Standards Group, which is a shadow

organisation on which the new body will be built.



Currently three communications staff work at the shadow organisation,

including senior press officer Richard Billinge who is leading the

recruitment.



Billinge said a team of five press officers would be working for him on

media enquiries and things like speech writing, and a publicity team

handling proactive work such as producing fact sheets under chief

publicity officer Eileen Meara. Billinge and Meara will report to the

head of communications, for whom an advertisement will shortly be

placed.



Leader, p10.



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