London Underground (LUL) has appointed its first ever board-level
director of communications.
Tony Maguire will join the organisation in March, reporting directly to
managing director Derek Smith. Maguire is currently serving notice at
British American Tobacco in New Zealand, where he is corporate affairs
Prior to Maguire, LUL’s most senior PR post was head of marketing
This post was vacated almost a year ago when Geoff Ellerton
Ellerton was also in charge of advertising, although this brief has
since passed to head of publicity and advertising Charlie Edelman.
Since Ellerton’s departure, media relations manager Philip Carter has
overseen PR, but the appointment of Smith as managing director last year
led to a rethink of the importance of the communications function.
Maguire is familiar with senior management at LUL, having run media
training seminars for them before leaving for New Zealand three years
ago. He will now have direct responsibility for the press, publicity and
public affairs divisions, with over 25 staff, but will also oversee a
review of the body’s internal communications structures.
His early career was as a journalist, reporting for the Sun and the
Telegraph before becoming the Evening Standard’s industrial editor.
Transport for London, the transport arm of the capital’s new mayoral
office, will come into existence in July. LUL will remain outside this
new set-up until an agreement is made on the exact nature of the
public-private partnership currently planned by ministers in John
Prescott’s Department of the Environment, Transport and the Regions.
It is not yet clear what impact Maguire’s appointment will have on LUL’s
use of its retained PR consultancy, Bell Pottinger Good Relations.