Postal Bill sparks ’rationalisation’ of Post Office PR

The Post Office has reorganised its PR structure, appointing Paul Budd as group head of PR and eight regional PR heads, having reviewed both internal and external communications.

The Post Office has reorganised its PR structure, appointing Paul

Budd as group head of PR and eight regional PR heads, having reviewed

both internal and external communications.



Prior to Budd’s appointment, the Post Office’s four subsidiaries - Royal

Mail, Post Office Counters, Parcelforce, and the Post Office Group -

operated separate media relations networks. In order to exploit the

possibilities of the Postal Services Bill to be published next week, the

organisation says it has ’rationalised the PR function into a more

commercially-able set-up’.



The central PR structure under Budd will report to group corporate

affairs director Alan Williams. The regional PR heads will run PR

programmes across all four business areas.



The Government announced last year that the Post Office would adopt plc

status in 2000, despite the Government retaining all the shares in

it.



To capitalise on this, nine new business units were created. The PR

structure will now work closely with PR teams in each of these

units.



The Post Office is also looking for a communications channels head, a

position which will report to the group head of internal communications,

Sarah Wagnall.



The Post Office uses several PR agencies for different projects. QBO and

The Reputation Managers handle PR for Royal Mail, while smaller agencies

are used on a project basis. It is not yet clear what impact the new

arrangements will have on agency use.



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