Grayling’s brief is to raise the corporate profile of Kelly Services in the UK, highlighting its sector expertise in professional and technical services and education.
Kelly Services marketing manager Calvin Cox said: ‘In 2011, we want to highlight our sector expertise and the Grayling team is perfectly placed to raise our corporate profile in the UK and help deliver our business objectives.’
The account was won by Grayling following a competitive pitch. The campaign will be driven out of Grayling’s offices in London. Grayling also works with Kelly Services across Switzerland, Poland and Germany.
Serving clients around the globe, Kelly provides employment to more than 530,000 employees annually.