PR EUROPE: GENEVA - Iomega builds in-house team.

Computer disc and tape manufacturer Iomega International has established an in-house communication team, based at its headquarters in Switzerland, to promote the company in Europe, the Middle East and Africa. The newest member of the six-strong team, Andrea Hoffman, joins from the Frankfurt Messe in July. European communication director Keith Allen, who heads the team, joined from network systems company Lucent Technologies in March.

Computer disc and tape manufacturer Iomega International has

established an in-house communication team, based at its headquarters in

Switzerland, to promote the company in Europe, the Middle East and

Africa. The newest member of the six-strong team, Andrea Hoffman, joins

from the Frankfurt Messe in July. European communication director Keith

Allen, who heads the team, joined from network systems company Lucent

Technologies in March.



Iomega’s European revenue grew from dollars 85 million to dollars 326

million between 1995 and 1996. ’We aim to make it a billion-dollar

company in Europe over the next few years,’ said Allen.



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