The agency is set to launch its first campaign in the run up to the Cannes Film Festival, which takes place in April. The campaign will focus on social media and traditional media relations, focusing on Stella’s Jacques D’Azur character.
Threepipe will also be involved in promoting Stella’s 4% ‘smooth lager’, while also launching new Stella cider ‘Cidre’.
Stella Artois is the UK’s number one premier lager brand, made by AB InBev, the world's largest brewer.
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