Mason Williams takes Selfridges to Manchester.

London department store Selfridges has hired Manchester-based consultancy Mason Williams to support the launch of its new Manchester store in the autumn of 1998.

London department store Selfridges has hired Manchester-based

consultancy Mason Williams to support the launch of its new Manchester

store in the autumn of 1998.



This is the first time Selfridges has used an external PR agency, as it

has always handled public relations in-house from its head office in

Oxford Street .



Mason Williams has been retained for 18 months with a brief to cover

consumer, business-to-business and trade throughout the pre-launch, the

September 1998 launch and the post-launch stages.



Selfridges’ marketing manager Manchester, Nicola Lloyd, said that the

aim of the three-stage PR launch was ’to create the biggest shopping

queue in the history of Manchester’.



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