Finsbury has won a four-way pitch for the financial PR account for
global plaster board giant BPB (British Plaster Board) Industries.
The agency has taken the account from Lowe Bell Financial, which had
represented the company for around ten years. BPB is believed to have
paid Lowe Bell over pounds 50,000 a year in fees, but details of the new
deal have not been disclosed.
BPB finance director Peter Sydney-Smith said Lowe Bell lost out as part
of a continuing BPB review of its strategic financial support.
Finsbury took up the reins last week, in the run-up to the group’s
year-end results. Last year, BPB had sales of around pounds 1.4 billion,
although analysts were predicting a slight drop in sales this year.
Sydney-Smith said BPB controls 50 per cent of the worldwide plaster
board market. The group’s chief foreign rivals are Lafarge and
The building materials market worldwide is in decline overall, but BPB
says plaster board sales are expanding in emerging markets.
UK sales have been helped by the preference for cheap ’design and build’
houses financed by tight local authority budgets, and increased activity
by housing associations.
The previous Government’s plans for 4.4 million new homes for the
Millennium may also help BPB’s performance, if the Government acts on