From prweek.com/uk: From our bloggers

SOCIAL FUN IN LONDON - Paul Armstrong, 6 February

The smell of an abundance of PowerPoints and overheating projectors can mean only one thing - it's time to get social London, for Social Media Week. Let the check-in and Foursquare feed pollution commence.

I am, of course, joking (go easy out there). Listen, ask the hard questions, schmooze, add to the conversation and generally push things forward ...

COLE TWEET CAUSES A STIR - Adam Clyne, 4 February

'Millions are in uproar in Cairo. Rumour is they heard our new spring collection is now available online.'

This was the tweet by Kenneth Cole, famed American designer, which sent the internet into an instant rage. The brand has famously created campaigns on issues including the homeless, same-sex marriage and Aids - some of which magazine publishers even refused to run. Cole is now in crisis and has very quickly come out and apologised for this tweet ...

BING GIVEN PROFILE BOOST - Ged Carroll, 3 February

Last week, Google called out Microsoft for copying Google's search results in its Bing search engine. Because of the nature of the process, Google's explanation was phrased in the kind of language only an engineer could love. This presented a number of risks for Google. Firstly, the explanation was likely to leave the general public and politicians shrugging their shoulders, as they just wouldn't get it. Secondly, the fact that Google was so worried about it raised Bing's profile as a contender in the search game ...

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