Voluntary Sector: The Week in Charities

Drinkaware has brought in OgilvyOne London to support its offand online campaigns.

The activity aims to encourage parents to speak to their children about alcohol misuse, challenge the social acceptance and desirability of drunken behaviour among young adults, and build awareness of unit equivalents and guidelines among adults.

The Smart Agency has been called in to help International Women's Day celebrate its centenary on 8 March. Smart will create and manage a branded Facebook community and Twitter feed, while also targeting traditional media.

PLAN UK research has found that the British public views media reports of humanitarian disasters as too sentimental and sensationalist. The international children's development charity found 58 per cent of those polled by ComRes thought broadcast, print, radio and online outlets should avoid exaggeration and simply state the facts.

BRACE, the Alzheimer's charity, has selected Arc Seven Communications to handle PR for a relaunch in March.

Youthnet has promoted comms and marketing director Emma Thomas to the role of CEO. She joined in 2010 from the BBC, where she was head of marketing at BBC Future Media & Technology.

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