B-M takes lead in healthcare.

Burson-Marsteller has knocked healthcare specialist Medical Action Communications from the number one slot in the 1997 PR Week Healthcare Consultancy League Tables.

Burson-Marsteller has knocked healthcare specialist Medical Action

Communications from the number one slot in the 1997 PR Week Healthcare

Consultancy League Tables.



Following its recent restructuring along practice lines, B-M reported a

24 per cent rise in healthcare fee income to pounds 5,082,312. The

healthcare practice accounted for 38 per cent of B-M’s overall UK income

in 1996.



Healthcare specialist Medical Action Communications, which earlier this

month announced its merger with US-based Quintiles Transnational

Corporation, came in a close second with a 12 per cent rise in fee

income to pounds 5,070,000.



Hill and Knowlton also succeeded in overtaking Shandwick to the number

five position, with a 31 per cent rise in fee income to pounds

1,945,800. However both agencies were pushed one slot down the league

table by the appearance of new entrant Interscience Pan Europa which

stormed into the league tables at number four with fee income in excess

of pounds 2.5 million.



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