DIARY: Promotion milks the millennium for all it’s worth

In a shameless attempt to milk the coverage generated by Action 2000’s worthy-if-slightly-dull campaign to counter the millennium computer bug, travel specialist PR agency Bugsgang and Associates is pushing its own odd ’bug’ promotion - this time asking ’Are you PR compliant?’.

In a shameless attempt to milk the coverage generated by Action

2000’s worthy-if-slightly-dull campaign to counter the millennium

computer bug, travel specialist PR agency Bugsgang and Associates is

pushing its own odd ’bug’ promotion - this time asking ’Are you PR

compliant?’.



MD Mike Bugsgang accepts that the idea has a short shelf-life, but says:

’It was just too good an opportunity to miss.’



But while Bugsgang’s Craig Brownsell, the man in charge of the push,

admits that the company’s campaign is, well, shameless self-promotion,

he is adamant that it differs in certain crucial ways from the Action

2000 drive.



’It is markedly similar, but it is a new design and the bug is

different,’ he says, firmly.



The promotion went down well last week at the World Travel Market fair

at Earl’s Court. ’The bug is a teaser,’ he says. ’It has been well

received.’ One German visitor even carried off the material to show

colleagues at home how these things can be done. Or maybe he just liked

the design.



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