MEDIA: Connectis aims at e-commerce

Pearson, the publisher of the Financial Times, this week launches a new pan-European e-commerce magazine, Connectis, designed to provide readers with an informed view of developments in e-commerce.

Pearson, the publisher of the Financial Times, this week launches a

new pan-European e-commerce magazine, Connectis, designed to provide

readers with an informed view of developments in e-commerce.



The new publication will be edited by Patrick de Jacquelot. Local

language editions will be inserted in Les Echos in France, Expansion in

Spain and in the Financial Times in the UK and the rest of Europe.



’The internet is our industrial revolution,’ said de Jacquelot. ’We hope

our readers will gain a real competitive advantage from using our

features, profiles and advice to guide them.’



Connectis will include original features and news stories written by

Pearson’s pool of 500 journalists from its business publications. It

will focus on bringing business up to date with major commercial on-line

developments. Financial Times journalists including Andrew Fisher, Tony

Jackson, Peter Martin, and Christopher Price will contribute.



Initial areas to be covered include: transforming your company; the

financial services revolution; tackling the online consumer; getting the

most out of the e-economy and e-society; and developing a personal

e-life.



The first edition will have a circulation of over 600,000, this will

increase to 700,000 when FT Deutschland is launched early next year. The

magazine will be a colour supplement, produced on a bi-monthly basis,

and will be edited in Paris.



Pearson’s three business newspapers are read by 2.1 million readers

across the world daily. The first edition of the magazine will be

published on Friday 26 November.



Pearson also owns 50 per cent stakes in The Economist and in BDFM,

publisher of South Africa’s leading financial newspapers and web site.



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