INTERNATIONAL: Shandwick Netherlands snags boo.com account

THE HAGUE: Shandwick Netherlands has been appointed to carry out financial and consumer PR for boo.com, the on-line sports retailer which is set to launch specialist Dutch and Belgian sites next year.

THE HAGUE: Shandwick Netherlands has been appointed to carry out

financial and consumer PR for boo.com, the on-line sports retailer which

is set to launch specialist Dutch and Belgian sites next year.



The campaign will focus on raising awareness about the site especially

among fashion designers and young professionals in general.



The pitching process for the Benelux region is believed to have involved

three agencies. Shandwick Netherlands refused to disclose fees.



The arrangement will see Shandwick Netherlands working with Shandwick

Belgium on the account after both groups pitched together.



The Dutch office will head up the account, which will be run by

consultant Walter Hueber. Hueber reports directly to the managing

director of boo.com Benelux, Mike Brantjes.



Hueber said the account proved Shandwick can handle e-business

accounts.



’This is very good for Shandwick, it is such an exciting brand,’ he

said.



Shandwick Netherlands hi-tech clients include Canon, 3i, Siemens and

Hewlett-Packard.



In August, boo.com delayed its international launch because of technical

problems with its site. It sells a range of sportswear and fashion

brands targeting 18- to 40-year-olds.



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