THE HAGUE: Shandwick Netherlands has been appointed to carry out
financial and consumer PR for boo.com, the on-line sports retailer which
is set to launch specialist Dutch and Belgian sites next year.
The campaign will focus on raising awareness about the site especially
among fashion designers and young professionals in general.
The pitching process for the Benelux region is believed to have involved
three agencies. Shandwick Netherlands refused to disclose fees.
The arrangement will see Shandwick Netherlands working with Shandwick
Belgium on the account after both groups pitched together.
The Dutch office will head up the account, which will be run by
consultant Walter Hueber. Hueber reports directly to the managing
director of boo.com Benelux, Mike Brantjes.
Hueber said the account proved Shandwick can handle e-business
’This is very good for Shandwick, it is such an exciting brand,’ he
Shandwick Netherlands hi-tech clients include Canon, 3i, Siemens and
In August, boo.com delayed its international launch because of technical
problems with its site. It sells a range of sportswear and fashion
brands targeting 18- to 40-year-olds.