Technology: The week in technology - Spreckley Partners gets Digital Persona brief

Digital Persona, the biometric identification firm, has brought in Spreckley Partners to handle UK comms, following a competitive pitch.

The company developed identity technology, imprinted in individuals' polling cards, for the 2010 Brazilian election to minimise identity fraud among voters. It has hired Spreckley as the retained agency for a UK b2b campaign initially, with a remit to expand the campaign into Europe later this year. Hotwire is also understood to have pitched.

Saba, the HR management software provider, has drafted in Axicom to launch its first PR campaign. The pan-European b2b campaign, launching in the UK immediately and then rolling into France and Germany, will be geared towards the HR, management and technology trade press.

Paul Armstrong, formerly head of social media at Kindred, has taken up the same role at comms agency Mindshare. He left Kindred in December 2010. Armstrong joins Mindshare's 12-strong social media offering, working across clients including Unilever, Volvo, Jaguar, TK Maxx, Mazda, Argos and Mango. At Mindshare, Armstrong will report to head of invention Chris Lockwood.

Johnson King, the tech agency, has promoted account directors Flora Haslam and Claire Ayles to become associate directors. The two promotions are designed to strengthen Johnson King's senior management team as it prepares for growth during 2011.

WeSee, the image recognition firm, has hired Parker, Wayne & Kent PR to provide media relations to key technology, online marketing and third sector publications. WeSee filters online content to prevent children viewing inappropriate material.

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