Technology: The week in technology - Spreckley Partners gets Digital Persona brief

Digital Persona, the biometric identification firm, has brought in Spreckley Partners to handle UK comms, following a competitive pitch.

The company developed identity technology, imprinted in individuals' polling cards, for the 2010 Brazilian election to minimise identity fraud among voters. It has hired Spreckley as the retained agency for a UK b2b campaign initially, with a remit to expand the campaign into Europe later this year. Hotwire is also understood to have pitched.

Saba, the HR management software provider, has drafted in Axicom to launch its first PR campaign. The pan-European b2b campaign, launching in the UK immediately and then rolling into France and Germany, will be geared towards the HR, management and technology trade press.

Paul Armstrong, formerly head of social media at Kindred, has taken up the same role at comms agency Mindshare. He left Kindred in December 2010. Armstrong joins Mindshare's 12-strong social media offering, working across clients including Unilever, Volvo, Jaguar, TK Maxx, Mazda, Argos and Mango. At Mindshare, Armstrong will report to head of invention Chris Lockwood.

Johnson King, the tech agency, has promoted account directors Flora Haslam and Claire Ayles to become associate directors. The two promotions are designed to strengthen Johnson King's senior management team as it prepares for growth during 2011.

WeSee, the image recognition firm, has hired Parker, Wayne & Kent PR to provide media relations to key technology, online marketing and third sector publications. WeSee filters online content to prevent children viewing inappropriate material.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.

Former White House press secretary Dee Dee Myers to join Warner Bros

Former White House press secretary Dee Dee Myers to join Warner Bros

Warner Bros has appointed former White House press secretary Dee Dee Myers as EVP for worldwide corporate communications and public affairs, effective September 2.