Ogilvy adds Magellan to thriving medical division

Ogilvy PR Worldwide has acquired specialist healthcare agency Magellan Medical Communications, which has fee income in excess of pounds 1 million.

Ogilvy PR Worldwide has acquired specialist healthcare agency

Magellan Medical Communications, which has fee income in excess of

pounds 1 million.



Staff have already moved into the Ogilvy offices in Canary Wharf, and

the Magellan name has been dropped. Tom Delaney, founder and managing

director of Magellan, becomes managing director of Ogilvy PR’s European

health and medical practice.



The move adds 12 staff to Ogilvy’s burgeoning UK healthcare division,

which began last month with the appointment of Miriam Ryan (PR Week, 22

October) as a divisional director. With fee income estimated at over

pounds 5 million, Ogilvy is now among the 20 largest PR consultancies in

the country.



Magellan brings clients from both the pharmaceutical and healthcare

industries, including Japanese firm Takeda, Smith and Nephew,

Parke-Davis and the Royal College of Physicians of Edinburgh. Delaney

says: ’The pharmaceutical sector is increasingly becoming global and,

although Magellan had a solid future as a ’boutique’ consultancy, more

and more of our clients were asking for greater European and

international coverage.’



Although Delaney has run his own business for ten years, before that he

worked in several large organisations, including Merck Sharp and

Dohme.



Ogilvy PR Worldwide will ’go like crazy’ to win new business, according

to Delaney. The agency will be recruiting new staff, and there is a

possibility of a new office opening in Edinburgh.



It caps a year of acquisitions for Ogilvy, both internationally, and in

the UK, where the agency bought Sector PR in September (PR Week, 17

September).



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