Ogilvy PR Worldwide has acquired specialist healthcare agency
Magellan Medical Communications, which has fee income in excess of
pounds 1 million.
Staff have already moved into the Ogilvy offices in Canary Wharf, and
the Magellan name has been dropped. Tom Delaney, founder and managing
director of Magellan, becomes managing director of Ogilvy PR’s European
health and medical practice.
The move adds 12 staff to Ogilvy’s burgeoning UK healthcare division,
which began last month with the appointment of Miriam Ryan (PR Week, 22
October) as a divisional director. With fee income estimated at over
pounds 5 million, Ogilvy is now among the 20 largest PR consultancies in
Magellan brings clients from both the pharmaceutical and healthcare
industries, including Japanese firm Takeda, Smith and Nephew,
Parke-Davis and the Royal College of Physicians of Edinburgh. Delaney
says: ’The pharmaceutical sector is increasingly becoming global and,
although Magellan had a solid future as a ’boutique’ consultancy, more
and more of our clients were asking for greater European and
Although Delaney has run his own business for ten years, before that he
worked in several large organisations, including Merck Sharp and
Ogilvy PR Worldwide will ’go like crazy’ to win new business, according
to Delaney. The agency will be recruiting new staff, and there is a
possibility of a new office opening in Edinburgh.
It caps a year of acquisitions for Ogilvy, both internationally, and in
the UK, where the agency bought Sector PR in September (PR Week, 17