Sky Sports' reputation escapes Andy Gray and Richard Keys sexism row unscathed

Brand Sky Sports has escaped last week's sexism row largely unscathed, according to exclusive research for PRWeek.

Despite the furore over axed presenters Andy Gray and Richard Keys' comments about referee Sian Massey, 64 per cent of the 3,000 respondents to PRWeek/OnePoll's survey said their opinion of the channel had not changed.

A substantial 78 per cent said that they did not think Sky Sports as a channel was sexist.

But the findings were far less positive for the game's overall reputation, with 71 per cent agreeing that football was institutionally sexist.

Gray and Keys themselves were seen as sexist by 57 per cent of respondents.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.