Jackie Cooper to launch Abbey’s Aquarius

Abbey National has appointed Jackie Cooper PR in preparation for the launch of its internet banking service, Aquarius, next spring.

Abbey National has appointed Jackie Cooper PR in preparation for

the launch of its internet banking service, Aquarius, next spring.



The contract, with fees predicted to exceed six figures, was awarded

after a two-tier pitching process, including Burson-Marsteller and QBO

in the first round, before becoming a direct battle between Jackie

Cooper PR and Manning Selvage and Lee in the second round.



’Banking is a commodity-driven marketplace,’ said Robert Phillips,

founding partner of Jackie Cooper PR. ’Our challenge will be to position

the brand above the competition. The challenge is all the greater in the

interactive arena, where there is a lot of interest, investment and

creative thought.’



Aquarius will aim to compete with rival on-line banking brands such as

Prudential’s Egg, HFC’s Marbles and a separately-branded internet bank

to come from Lloyds TSB.



The agency will report to Tim Sawyer, who has eight years’ experience at

Abbey National and recently moved to become business development and

marketing director for Aquarius. It will also liaise with the Abbey

National internal communications team, headed by corporate affairs

director Nick Chaloner.



’We have appointed Jackie Cooper PR on a wide-ranging brief to prepare

the groundwork for the launch,’ commented Sawyer.



Last month (PR Week, 29 October), Abbey National appointed Citigate Dewe

Rogerson to handle its financial PR.



- Jackie Cooper PR has also been appointed on six-figure fees by

pan-European home entertainment company Boxman.com. With a brief to

handle on- and off-line brand building, the agency will work for Mark Le

Goy, marketing director of Boxman UK. Boxman.com has sites in seven

European countries selling CDs, videos and computer games.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.